Seiter heads to NOLA for the next stop on his National Book Tour for “The Dive Bar of Cocktail Bars”





4198 Manchester Avenue

Saint Louis, MO  63110

(314) 535-9700



Saint Louis, MO (February 22, 2013) – Saint Louis’ AWARD WINNING MIXOLOGIST, Matt Seiter, Bar Manager and Chief Liquor Officer at Sanctuaria, recently named BEST DRINK MENU in  St. Louis by the Riverfront Times, BEST COCKTAIL MENU by Alive Magazine and one of the TOP 50 RESTAURANTS IN ST. LOUIS by St. Louis Magazine, will be leaving for the next stop on his national book tour for  “The Dive Bar of Cocktail Bars: How We Rewrote the Rules and Recipes One Cocktail at a Time” on February 24, 2013.  This time he is heading south to New Orleans.  His first stop will be at Bellocq, located in The Hotel Modern, from 5pm – 7pm.  This event is open to the public.

On Monday, February 25, 2013, Seiter will accompany Samogon Liquor Company, the sponsor of his trip, to the 2013 Inland Seafood NOLA Experience from 3pm – 6pm at The Foundary.  He will have copies of his book available for purchase, as well as signing.  The Inland Seafood NOLA Experience is a show case of Inland Seafood’s superior seafood, heritage meats and artisan specialty foods perfectly paired with wine and spirits. It is an opportunity for approximately 300 local chefs, restaurateurs, caterers and other food service professionals to engage with producers, manufacturers and purveyors of the finest foods and spirits available.

From there, Seiter will head to the Shamrock for the United States Bartenders Guild Local Chapter party from 6pm – 9pm.

In “The Dive Bar of Cocktail Bars”, Seiter, recently named BARTENDER OF THE YEAR by Sauce Magazine, divulges his secrets and stories behind the infamous Sanctuaria cocktail menu in this tell-all cocktail guide.  This no holds bar manual provides step-by-step instructions, allowing you to re-create the cocktails you’ve grown to love (or waiting to devour) while tasting your way through the extensive Cocktail Club.  Included are tips and tricks of the trade for tinctures, bitters and other “secret” ingredients used to give your cocktails the mouth-watering goodness Sanctuaria delivers.  Additionally, Seiter explains his choice not to use mass marketed brands in the inventory at Sanctuaria, providing full access to his tasting notes for every spirit he chose.

“The Dive Bar of Cocktail Bars” is on sale now at Sanctuaria or online at

For additional information, contact Alison Hankins, Chief Marketing Officer, at or by phone at (314) 535-9700.


About Sanctuaria

Sanctuaria offers exclusive menu selections with a modern twist paired with fresh cocktails that are made-to-order. Recently dubbed as the “sanctuary in the city”, the space is warm and inviting with an alluring appeal.  The tapas and cocktail menus incorporate the freshest, most locally produced ingredients possible with new and innovative ideas.

About In Good Company, LLC

In Good Company, LLC, bringing you Sanctuaria, Hendricks BBQ, Café Ventana and Diablitos Cantina, is owned by St. Louis’ well known and distinguished serial entrepreneurs Ami Hendricks-Grimes and Gurpreet Padda.  Priding themselves as being the patron saints of lost real estate causes with emphasis on restaurant projects and revitalizing surrounding communities with a mission to provide a comfortable, inviting atmosphere where people gather over great food and amazing cocktails for a unforgettable culinary dining experience.

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