“The Dive Bar of Cocktail Bars: How We Rewrote the Rules and Recipes One Cocktail at a Time” Release Party

FOR IMMEDIATE RELEASE

 

Sanctuaria

4198 Manchester Avenue

Saint Louis, MO  63110

www.sanctuariastl.com

(314) 535-9700

 

Saint Louis, MO (November 26, 2012) – Saint Louis’ AWARD WINNING MIXOLOGIST, Matt Seiter, Bar Manager and Chief Liquor Officer at Sanctuaria, recently named BEST DRINK MENU in St. Louis by the Riverfront Times, BEST COCKTAIL MENU by Alive Magazine and one of the TOP 50 RESTAURANTS IN ST. LOUIS by St. Louis Magazine, is proud to announce the release of Sanctuaria’s first cocktail book “The Dive Bar of Cocktail Bars: How We Rewrote the Rules and Recipes One Cocktail at a Time” on December 11, 2012.  Within these pages, Seiter, recently named BARTENDER OF THE YEAR by Sauce Magazine,  will  divulge his secrets and stories behind the infamous Sanctuaria cocktail menu.  This no holds bar manual will provide step-by-step instructions allowing you to re-create the cocktails you’ve grown to love (or waiting to devour) while tasting your way through the extensive Cocktail Club.  Included in this tell all cocktail guide are tips and tricks of the trade for tinctures, bitters and other “secret” ingredients used to give your cocktails the mouth-watering goodness Sanctuaria delivers.

Additionally, Seiter explains his choice not to use mass marketed brands in the inventory at Sanctuaria, providing full access to his tasting notes for every spirit he chose.

“As a confirmed New Yorker, it’s seldom that I think about moving elsewhere, but this book makes me wish that Sanctuaria was my local dive bar. Bartenders know that mixology ain’t rocket science, and in this book, Matt Seiter – an annoying bastard if ever there was one – let’s everyone take a glimpse inside the mind of a cocktailian at work, thoroughly taking the intimidation our of the craft. And he does it with style, too.” 

– Gaz Regan, author of The Joy of Mixology and host of gazregan.com

To celebrate, Sanctuaria will be hosting a Cocktails by Candlelight event, sponsored by Camus Cognac, at 7pm on Monday December 10, 2012, Sanctuaria’s 3rd Anniversary.  Everyone who attends will receive a complimentary copy of “The Dive Bar of Cocktail Bars” a day before it is released to the public! In light of the effort, blood, sweat and tears that went into this monumental task, the theme of this Southside Backyard Party.  Sanctuaria would like to kick back, relax and celebrate with corn hole (bags), coolers of beer, backyard-style cocktails and Southside family fare such as center cut pork steaks topped with Sanctuaria’s Elijah Craig bourbon butterscotch glaze, Mostaccioli with meat sauce and smoked gouda, Ambrosia salad and more!  Tickets will be priced at $45.00 per person for Cocktail Club Members and $50.00 per person for non-members and will include all you can eat food and drink, as well as a sneak peek at Seiter’s book before it hits the shelves.  What better way can you think to spend your Monday night?

“The Dive Bar of Cocktail Bars” will go on sale December 11, 2012 at Sanctuaria or online at www.sanctauriastl.com.

For additional information, contact Alison Hankins, Chief Marketing Officer, at cmo@nectarmediagroup.com or by phone at (314) 535-9700.


About Sanctuaria

Sanctuaria offers exclusive menu selections with a modern twist paired with fresh cocktails that are made-to-order. Recently dubbed as the “sanctuary in the city”, the space is warm and inviting with an alluring appeal.  The tapas and cocktail menus incorporate the freshest, most locally produced ingredients possible with new and innovative ideas.

About In Good Company, LLC

In Good Company, LLC, bringing you Sanctuaria, Hendricks BBQ, Café Ventana and Diablitos Cantina, is owned by St. Louis’ well known and distinguished serial entreprenauers Ami Hendricks-Grimes and Gurpreet Padda.  Priding themselves as being the patron saints of lost real estate causes with emphasis on restaurant projects and revitalizing surrounding communities with a mission to provide a comfortable, inviting atmosphere where people gather over great food and amazing cocktails for a unforgettable culinary dining experience.

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