What We Do

Six things, done to a standard that holds up when a physician checks our work. We do not sell strategy decks. Everything below is production work with an output you can load in a browser.

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Earned media and press

We write the release, distribute it through a national wire, and then do the step that separates a press program from a press expense: we find out where it actually went. Wire distribution reports count every automated mirror as a placement, which makes a release with no real readership look like a campaign. We check pickups individually, discard the vertical networks the wire owns, note which mirrors have since gone dead, and record what remains as a citable source the client’s own site can point at.

The honest finding from doing this at scale: clinical and branded announcements travel badly. Human-interest stories travel. We will tell you which one you have before you pay to distribute it.

Search and AI visibility

Two audiences now read your site: a crawler that ranks it and a language model that answers questions about it. They reward different things. The crawler wants crawlable structure, speed and a clean citation profile. The model wants an unambiguous entity, claims tied to sources, and answers written in the shape of the question.

• Structured data validated against the live URL, not the draft. A graph that silently drops its medical schema because a page parent resolved wrong is the most expensive invisible defect in this category.
• Entity consistency across every property, directory and profile a brand touches, so the same organization is not described three ways.
• Question research that goes past the head term into what people actually type when they are frightened at eleven at night.
• Search Console properties created and monitored from day one, because coverage alerts are the only way you learn a page broke.

Websites

Native WordPress, built on core blocks and a documented design system rather than a page builder that holds your content hostage. The test we hold ourselves to is whether your office manager can fix a typo without opening a ticket.

Accessibility is not a phase at the end. Healthcare sites sit under ADA Title III and Section 1557 of the Affordable Care Act, so contrast is measured against every surface a color actually lands on, heading order is checked for skips, and every image carries alternative text that describes the image rather than repeating the file name.

Video

Scripts written for the mouth rather than the page, produced to a consistent house look so a channel reads as one body of work, captioned properly, and published with thumbnails somebody actually looked at before upload. Claims spoken on camera get verified against primary sources before production, not after, because a corrected video means a re-render and a lost upload date.

Local presence

For a practice with a waiting room, the local pack outranks almost everything else you could buy. It is also the surface most often quietly broken. We audit the profile, the categories, the hours, the photographs and above all the address, and we reconcile it against the national provider registries and directories that feed Google’s confidence in you.

A practice that moved and left an old address in a federal registry is competing against its own history. That is a solvable problem and it is usually the highest-yield hour of work available.

Clinical content

Condition pages, article programs, FAQs and patient education for categories Google treats as consequential. Every claim traces to primary literature. Every cited paper is checked for retraction before it goes in, which is not a theoretical precaution: retracted work stays in circulation for years and gets quoted confidently by writers working from summaries.

Where the evidence is genuinely thin, we say so on the page and explain why the trials are thin, rather than either overselling the treatment or hedging until the page says nothing. Patients can tell the difference.